Meet the installer
17 years installing floors. Hundreds of thousands of square feet across four states. I built this site so homeowners could have the information I wish every customer had walked in with.
17
Years Installing
4
States Worked
100K+
Sq Ft Installed
11+
Flooring Types
My name is Ryan Benson. I own The Flooring Folks, and I've been installing floors for the last 17 years. Over that time I've installed hundreds of thousands of square feet of flooring โ hardwood, tile, laminate, vinyl plank, you name it. I've seen most situations a floor can throw at you.
Over the years I've worked across the country โ Wisconsin, Illinois, Arizona, and Alabama โ in homes of every size and budget. That range taught me something important: the biggest factor in a successful flooring project isn't the material, the installer, or even the budget.
It's the information the homeowner has before the job starts.
When a homeowner understands what things should cost, what questions to ask, what hidden charges to watch for, and what material makes sense for their room โ everything goes better. Better tools, better knowledge, better information means a better floor in your house.
My goal has always been to give more information to the homeowner. To be transparent. To help people get the best value for their money โ not the cheapest floor, but the right floor for what they're paying. Calculate Flooring is that mission, scaled up. Every calculator, cost guide, and comparison on this site is free. No signup. No lead-selling. Just the information I'd give you if we were standing in your living room.
Different regions mean different climates, different subfloors, different material preferences โ and different costs. Working across these states shaped how I think about flooring recommendations.
Wisconsin
Cold climate installs, basements, hardwood in dry winters
Illinois
Urban and suburban homes, mixed material work
Arizona
High heat, tile and stone, concrete subfloors
Alabama
Humidity challenges, The Flooring Folks home base
Over 17 years, I've worked with virtually every residential flooring material. These aren't categories I read about in a supplier catalog โ they're floors I've cut, glued, nailed, grouted, and lived with.
The Flooring Folks is my flooring company, based in Florence, Alabama. We serve the North Alabama area and surrounding regions.
Beyond installations, I'm building free tools for small flooring shops โ quote builders, job schedulers, and pricing calculators โ at FindFlooringPros.com.
Find Flooring Pros โFlooring prices change by material, region, room complexity, subfloor condition, installer availability, and finish level. Because no national calculator can know every local jobsite condition, Calculate Flooring shows ranges instead of pretending a single number is exact.
HomeGuide
Contractor pricing and homeowner cost ranges
Homewyse
Line-item cost modeling and labor ranges
HomeAdvisor / Angi
National homeowner project averages
FlooringClarity
Material-specific pricing guidance
Retail product data
Material price checks from major retailers
My own job records
17 years of real-world installation costs
Pricing data reviewed June 2026. Local labor rates, product grade, subfloor condition, stairs, demolition, and regional supply costs can move real bids above or below these ranges.
Questions, corrections, or source suggestions?
Get in touch โ